Adorable Story #110: Fleur Cowles
The Legendary Woman Who Made Friends... and Kept Them
“I’ve worked hard, and I’ve made a fortune, and I did it in a man’s world, but always, ruthlessly, and with a kind of cruel insistence, I have tried to keep feminine”
— Fleur Cowles
Fleur Cowles was a trailblazing figure in the worlds of art, publishing, and society, known for her remarkable creativity and unique vision.
She began her career as a journalist and editor, quickly making a name for herself with her sharp mind and bold ideas. She then moved into advertising and publishing, creating and curating the legendary, albeit short-lived, Flair magazine.
Beyond her professional achievements, she was an accomplished painter, author, and a master networker who moved effortlessly among royalty, artists, and world leaders.
Table of Contents: Early Life / Education / Career Beginnings / Advertising Agency / Flair Magazine: A Visionary Creation / Personal Life and Marriages / Notable Friends and Connections / Later Years / Did you know?
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Early Life
Fleur Cowles was born as Florence Freidman on January 20th, 1908, in New York City. She grew up in a working-class Jewish family — her parents were Morris Freidman, a novelty salesman, and his wife, Lena.
She quickly developed a desire to pursue a creative career.
Education
She attended high school in Bloomfield, New Jersey and later the School of Fine and Applied Arts in New York.
When she entered the workforce in advertising and publishing, though, she was largely self-taught.
Career Beginnings
Fleur Cowles’ professional journey began in journalism and advertising, where her talent for writing and sharp business acumen quickly set her apart.
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